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Comcast DVR Ads - Who’s getting paid?

by

DCT6412 from Motorola
Woke up on this wonderful (albeit cold, 35 Fahrenheit in Georgia in April?!) Saturday morning to the news that Comcast has added Advertisements to their DVR boxes.

Disregard for a moment that it took more precious real-estate room from already overcrowded guide screen, and lets not worry about aprox. 1/8th of that precious hard-drive space on the device that got used up… I think we all should be happy to put up with advertisements. After all, they pay for majority of shows that we all enjoy, especially on excellent Over-the-Air channels.

And that got me thinking - Who exactly gets paid for these advertisements?

  • Is it the Networks and Channels - Probably not, I don’t see how they could figure out breakdown to which network pay what
  • Is it Tivo - Since it’s mentioned as Tivo functionality, maybe… But isn’t Tivo paid enough for their guide services via Dvr Fee and their direct subscribers?
  • Is it Comcast - Probably. Those poor folks are hardly getting paid at all by their subscribers, so it’s only fair…;-)

Anyways, just my 2 cents. Let me know in the comments if you have specific details on these business practices.

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2 Responses to “Comcast DVR Ads - Who’s getting paid?”

  1. Myles H Kitchen Says:

    Comcast has a LOT of nerve taking away critical screen space from what has to be one of the absolute WORST USER INTERFACE’s ever. I’m paying nearly $130/mo for this awful service (including a uselessly small capacity PVR that provides no reasonable way to save my content to my media server HDD). I don’t even get an ABC HD Channel in my lineup. If I had a viable alternative, I’d be gone from Comcast in a heartbeat! They should be crediting me for the lost screen real estate and making my user interface more cumbersome. And, try to find someone at Comcast to complain to. GOOD LUCK! Comcast, put a comments blog up on YOUR website, and you’ll hear what you’re customers REALLY want! And its NOT more ads on the MENU screen!

    MH Kitchen - Aptos CA

  2. Adi Rabinovich Says:

    Why not consider DishNetwork or DirecTV? They have excellent HD packages with locals, these days.

    Other, more initial investment intensive alternative, is to purchase your own Series3 Tivo. Comcast will have to provide you a CableCARD (by law), but the interface would be better and hopefully overall quality/experience will improve.

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