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Five Percent of Canadians Own a PVR

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CTAM Canada performed some research and released data showing that only 5% percent of Canadians own a PVR. In the U.S., it is widely reported that 15% of Americans own a PVR.

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According to research from CTAM Canada, when users are made aware of PVR functionality, especially watching TV on their own schedule, interest grew as well as the likelihood of purchasing a PVR. Interestingly, 23% of Canadians say they will purchase a PVR within the next six months.

Awareness of PVRs in Canada was dramatically lower than awareness in the U.S. Only 38% of Canadians are aware of PVRs vs. 65% of Americans.

CTAM is the Cable & Telecommunications Association for Marketing, a trade group for cable TV marketing.

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Posted in PVRs and DVRs, Research on February 1st, 2007

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One Response to “Five Percent of Canadians Own a PVR”

  1. mayur Says:
    July 12th, 2010 at 2:50 pm

    Good stuff, Keep posting stuff like this i really like it

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