Tivo and CBS Ink Super Bowl Marketing Deal
Since it’s Super Bowl time once again, it makes sense that everyone is talking about…advertising! Tivo announced yesterday that it had signed a deal with CBS to promote the Super Bowl and other CBS shows in a two week campaign.
Tivo calls this a “Gold Star Sponsorship” which will feature the ability to record the entire Monday night CBS line-up with a Season Pass. That’s a first, and it’s kind of cool, since you usually have to record every show individually.
(Think Tivo heard about how the Yankee Group thought it would be extinct in its current form by 2010? )
Tivo will embed interactive tags in programming, plus give CBS its commercial audience measurement to see how the TV viewers interact and record the TV programs.
“We know TiVo subscribers rewind, rather than fast-forward commercials, when watching the Super Bowl, and CBS is taking advantage of TiVo’s award-winning interactive advertising features to encourage this behavior,” said Davina Kent, Vice President, National Advertising Sales at TiVo, in a statement. “We are excited to help CBS take advantage of the popularity of the Super Bowl to drive viewers to exclusive content and ultimately schedule recordings of their
new programming.”
Last night when watching TV, I noticed that my Tivo was already displaying advertising on Tivo Central for the Super Bowl. Tivo offers up a short preview clip of a new CBS show called “Rules of Engagement” starring David Spade, as well as a clip of “Criminal Minds”.
Tivo, CBS, dvr, pvr, digital video recorder, personal video recorder, Super Bowl, advertising
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